TRACY SODDER - WU 
Designer  i  Experiences & Creative strategy. 

I began my career in retail, obtained my degree, and transitioned into architecture. I have now returned to luxury retail, coming full circle. I started in visual merchandising (VM) in 2014 at a store named David Lawrence (sister to Jigsaw & Marcs) in Australia.After three years of leading VM for my store, I left for a career in architecture in New York.
Between 2017 and 2022, I worked for Bjarke Ingels Group (BIG) where I gained experience in design and the visual process. I worked across landscape, product, interior, and architecture departments. I departed from BIG in June 2022, just as I was promoted to the position of global director of the visual department to work as a designer for Creative Strategies at Tiffany & Co under the leadership of Marcus Maitland-Price. In this role, I am the lead designer for all global digital content, in-store experience design, exhibition design, temporary facades, and general "mike drop moments". I am advancing as a designer and strategist while enjoying learning about the LVMH brand process.